Every child’s backpack should have a folding umbrella inside, since kids walk to and from school in every kind of weather. Could there be a better way to get the younger generation acquainted with the Knirps brand? The marketing couldn’t be easier, and we’ll secure the future of our brand – especially if the product is reliable and cool, too. The reflective ribbon on the canopy makes it safer for children walking in low light, a convincing feature for potential buyers.